I don’t trust Marketers
Said the business owner on the other end of the phone. I chuckled and asked him to share his experience with me.
He continued by saying…
“I hired someone to set up my social media marketing, and I’m still not hitting my business goals.
Heck, I’ve hired several marketers to set up my content marketing and build my web pages, and my business is still slowly crawling along. I feel like I’m pushing a giant boulder uphill.”
I completely understand I replied.
An effective marketing strategy that works is kind of like putting together a 500 piece jigsaw puzzle where the picture is all one color. The challenge is most business owners have several people trying to put this puzzle together on their own, and it never gets completed.
It’s incredibly frustrating when you’re looking to get more new leads and customers for your business and you end up with only more stress, less money, and months gone by with NO RESULTS.
He replied…
“Yes, this is very frustrating, and I’m looking for a better way... that’s why I reached out to you today”.
I explained to him where the problem really lies, and now, I’ll share it with you. I’ll also give you the solution that starts driving new leads and sales into your business fast.
Digital marketers are becoming a commodity
Today there are over 5000+ freelancers/agencies on Upwork. Their fees range anywhere from $2.50/hour to $500/hour.
The truth is most business owners don’t trust marketers. At one point, most of us have hired someone in the past and have never gotten the results promised.
Here’s what we’ve discovered over the past few years…
Digital marketers are becoming a commodity. Today there are over 5000+ freelancers/agencies on Upwork. Their fees range anywhere from $2.50/hour to $500/hour.
Offering services for things like:
- Social Media
- Content marketing
- Design
- Paid Ads
- Website & Page Building
- SEO
When you get right down to it, you don’t get results with digital marketing services. If you’re struggling in your business right now. In other words, you’re NOT generating a consistent flow of new leads and sales.
Social media, content marketing, design, Facebook & Google ads, page building, and SEO… are NOT going to bridge that gap for you.
These services individually are not going to make that happen. Even if you purchase these and have all these things in your business, it doesn’t create a full strategy.
What you want to do is bridge the gap. If your business is struggling with marketing, and you want to have successful marketing. You want to bridge that gap and build the steps that get the results you’re looking for.
That’s why Marketing funnels are so important.
It’s because they’re custom designed to convert strangers into new leads and customers. Wherever your dream customer hangs out online, you find them and convert them into new leads and customers. That’s why you want to have a marketing funnel in your business to achieve your goals because that’s what funnels do.
There are 4 phases to a high-performance marketing funnel.
Step 1: Plan
Planning your funnel strategy
Not all funnels are designed to do the same things. Some are great for generating leads; some are great for building trust… some are great for selling services, etc. You want to figure out which one will work best for your business goals.
Step 2: Launch
Launching your funnel and driving the right type of traffic to it.
One mistake we see a lot of are the wrong people going to the funnel. When this happens, it can throw you off because you might be thinking the funnel is not working. When, in fact, it’s only the wrong type of people going to the funnel. High Performance funnels come down to a message to market match.
Step 3: Measure
Measuring the performance of your funnel.
It’s critical to have the correct analytics set up throughout your entire funnel. Most people focus on vanity metrics, but you want to measure KPI’s (key performance indicators). These are the things that put cash in the bank.
Step 4: Optimize
Optimizing your Funnel
Once you’re looking at the real-time data from your funnel, then it’s time to start optimizing it. This is where everything comes together from the previous steps. Here’s you’ll review your KPI’s and start testing things to dial those numbers so you’re hitting your benchmark goals.
This is the process we use when building out and managing all our client’s high-performance Lead/ Sales funnels. We’re Certified Funnel Professionals™ by Funnelytics, and for us, it’s all about getting clients results quickly.
