ROAS: 4:1 (Target 2:1). Exceeded target by 100%.

Client: Bodegas Alonso Gonzalez SL.

Industry: Winery

Type of Service: Complete Sales Funnel Production

Audience: Cold and Warm (from clients customer list)

Campaign medium: Facebook Ads & Email

Campaign Objective: Achieve a minimum ROAS of 2:1

A well known brand in the North of Spain through their physical distribution channels, Bodegas Alonso Gonzalez wanted to tap into the potential of E-commerce and reach a wider audience. Up until this point, the winery did not have any digital existence except for a website and a personal FB profile. Our task was not only to get them results, but also to educate them and introduce them to the potential of digital platforms.

Their 3 major concerns:

1. No experience in running digital campaigns.
2. Lack of an online purchasing culture in the wine industry in Spain.
3. Create offers to appeal to a cold audience.

This is what our team delivered:

1.  FB page setup
2. FB Business Manager Account Setup
3.  FB ADs account setup
4. FB pixel setup and deployment
5.  Google Analytics Setup
6.  Google Tag Manager setup and deployment
7. 5 custom offer designs with creatives
8. Complete FB AD setup with creatives and Ad copies
9.  1 Video production for the landing page
10. AD optimization for conversions
11. 1 Welcome page to educate cold audiences
12.  1 main Offer page
13. Email marketing strategy development
14. Complete autoresponder setup on Mailrelay
15. Email sequence to retain non buyers – 2 Emails
16. 1 exit pop-up Opt-in to capture leads