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How Drone Guru saw Immense Conversion Rate in Webinar Sales
Client: Droneguru.es
Industry: E-learning
Type of Service: Complete Webinar Funnel Production (One-time-Offer + Up-sell)
Audience: Cold and Warm (from clients emails list)
Campaign medium: Facebook Ads & Email
Campaign Objective: Minimum 2000 registrations
Webinar objective: 8% conversion rate on the final offer
After a very successful experience with their first webinar with our team, Droneguru.es approached us again to design, launch and scale another live webinar funnel.
Their 3 major concerns:
- Target audience with a purchase intent.
- To design an offer which appeals to their target audience.
- To create a conversion focussed email follow-up sequence.
This is what our team delivered:
- Complete FB AD setup with creatives and Ad copies
- FB ADs video structure
- AD optimization for registrations
- Webinar Jam setup and integration
- Webinar presentation & delivery structure
- 1 Custom webinar registration page
- 1 Custom ‘Thank you‘ page
- 1 Conversion focussed ‘Main offer‘ landing page
- 2 Product up-sell landing pages
- Email marketing strategy development
- Pre-frame email sequence – 3 Emails
- Post webinar Follow-up email sequence – 5 Emails
Performance & Results
Webinar Signup rate: 67% (4108 registrations – Target 2000 registrations). Exceeded target by 105%.
Webinar attendance rate: 25%
Final Offer Conversion rate: 12.6%. Exceeded target by 4.6%
We have now converted this campaign to an evergreen webinar funnel which generates revenue on auto mode. Traffic is being sent into the funnel through FB and YouTube Ads and our team is continuously working with the client to optimize it for conversions.